All companies have a starting point; that spark that ends up putting everything together into an offering that brings value to customers. As we are embarking on this transformational journey of simplifying how we do business solutions, here is a bit more of our vision from our CEO, Conor McGowan Smyth.
What is Brava?
How we define Brava is as the next-generation B2B solutions provider committed to simplify how we do business, making the complex uncomplex. It translates into years of hard work where our four international markets have unified behind one brand and to really modify how we deliver business solutions to our customers in Guyana, USVI, Bermuda, and Cayman.
If this is market oriented, how did the in-country entities play a role in the conceptualization of Brava?
Brava is built by the markets for the markets, so we were very intentional in our process around this. We spent the last two years deconstructing the structure we had so that change came from within. We’ve also added external stakeholders to really make sure that we are fit for the Caribbean. And most importantly, we gathered key learnings, experiences and added local perspective to encapsulate into now what is Brava; the representation of B2B evolution in the markets we serve. The brand and the facelift around it are probably the last portion.
What role did customer feedback play in driving the Brava vision?
We don’t use the “next-generation solution providers” lightly. Over the last two years, in addition to market research, we sat down and intently listened to our customers, especially on what they wanted to see—and they wanted B2B services delivered how they want to consume them. We discovered that they want a better price point, they want a better service level, and have better product offerings. We took that and improved from inside out, simplifying how we interact with our customers so we can provide them with more value.
What client pain points would you say Brava is trying to address?
I think one of the biggest pain points that we’ve had feedback on was that buying IT and Telecommunication services in the region was too complicated; too many service providers and telcos involved. So really, for us, simplifying our customer journey and designing services that customers can easily adopt is what we really want to focus on.
How would you describe the Brava vision?
We are based on three very simple things: “We show up for our customers,” “We always finish meetings with actions,” and “We’re not afraid to ask for help or to offer help”. And that translates to where we want to go and how we want to speak to customers. We aim to become a partner and not just a service provider, because we understand that this is the only way to deliver on our promise of us creating efficient and simple processes that allow them to dedicate their time to what matters most to them.